I’ve been broke as hell, hyped up on all the wrong courses, chasing shiny objects while running on fumes and trauma.
But the biggest block wasn’t outside of me.

It was ME.

The moment I stopped trying to be who the world said I should be and started rising as who I really am? Everything shifted.

I rewired my mindset.
I took radical responsibility.
I leaned into impact, not perfection.

And now—I help others do the same.

🔥 What I Actually Do:

I help Gen X women (and the soul-led younger ones too) ditch self-doubt, rewire their minds, and build confidence-fueled, purpose-led, income-generating lives.
No fluff. No filters. Just powerful tools, digital strategy, deep mindset work, and real AF conversations that get results.

Whether you’re here for:

A confidence reboot through my coaching programs

Passive income and digital marketing support

Healing and hope through The Paco Project

Or to grab my book and say, “Girl, SAME.”

You’re in the right place.

💚 What Drives Me:

🧡 My son – My greatest teacher and the reason I rise every single day.
👨‍👩‍👧‍👦 My family – The roots beneath my wildest dreams.
🐾 My rescue dogs – Street survivors turned love warriors who remind me daily what resilience really looks like.
🌈 Paco – The sweet soul who left too soon and lit a fire that will never go out. His legacy lives on through The Paco Project and the sanctuary I’m building in his name.

That ranch in Mexico? It’s not just a dream—it’s a promise.
A healing space for animals and humans to rise, together.

So if you’re done shrinking, doubting, or waiting for permission—
Welcome home.

This isn’t just my journey.
It’s a revolution.
Let’s rise up and rewrite the damn rules.

Gratitude for the Journey

My story isn’t just about me. It’s about the people, lessons, and experiences that shaped me—the good, the bad, and the “What was I thinking?” moments.

This is my life. Messy, beautiful, and unapologetically mine.

Ready to create your own story?

Let’s make it happen together.

I’m Karita.
Part powerhouse coach, part animal-saving warrior, and part digital freedom disruptor with a soft heart, a loud truth, and zero clucks to give about playing small.

I’m the founder of Own Your Damn Power, the creator of Confidence Unleashed, the author of Getting Out Of Your Own Damn Way, and the soul behind The Paco Project—a mission rooted in heartbreak that’s now transforming communities, one sterilization clinic and rescue at a time.

But I didn’t start here with a brand, a movement, or a book.
I started stuck.
In my own head.
In self-doubt.
In burnout cycles and “WTFork am I doing?” spirals.